As part of Devan's Brand Lifestyle package, I insisted on a lifestyle family session.
I really believe that sharing candid images of yourself, with your people, on your time off is essential to having a well branded small business. Particularly for businesses that offer personalized services (photographers, designers, business and life coaches, health and wellness professionals, etc.) Why? Because our clients want to KNOW who they are hiring. They want to like and connect with the person behind the business on a more personal level. Most importantly, they want to be able to trust us.
Trust that we are passionate, ethical, and that we 'get' them (because we are real people, just like them). And they want to have those warm fuzzy feelings for us before they ever even reach out to hire us. So yeah! I think it a family session is the perfect way to get a little bit vulnerable and let our clients see us for who we are, not just what we do. For consistency in tone and style, it is important to have all of the imagery that you plan on using for your business materials, website, and social media done by the same photographer. And so, everyone gets a family session with their Brand Lifestyle package.
As I do with all of my family sessions, Devan and I planned her session around her and hubby Taylor's favorite weekend activity...paddleboarding with their golden pup, Dave.
Now Devan & Taylor really prefer to paddle board on the river. But, we wanted to make sure the images were consistent with Devan's brand visuals. The brown water and dense green forest of the Blackwater River, just wouldn't have fit the light, clean, breath of fresh air quality of Devan's brand. Luckily, I knew the perfect location on the sound side of Pensacola Beach, complete with pink condos to match Devan's brand color scheme.
The timing of our session was pretty sweet, coinciding with Devan & Taylor's first wedding anniversary. One year since they last had professional pictures taken together. And the first time with their baby boy, Dave.
Hit play on the slideshow to experience this epic example of a family lifestyle session. Then take a quick minute to leave a Happy Anniversary or another great comment in the comment section below. Once 50 people have commented, Devan & Taylor will receive a free 8x10 mounted print from their session. Thanks for stoping by!
Natalie is a birth, family, and brand lifestyle photographer serving Pensacola, FL and surrounding areas. With a passion for capturing candid family moments, she specializes in birth and newborn lifestyle photography. Natalie lives in Pensacola with her husband and two (very difficult to photograph) children. Besides photography, she has a passion for modern sewing projects and graphic design.
Photo Credit: Indie Pearl Photography